Agsave Merchandise is a family-owned farm input retailer in Kimba, supporting farmers across the Eyre Peninsula for more than 30 years. Locally, the business is well understood and trusted, but online it was difficult for people outside the region to quickly grasp the full scope of what Agsave does or the role it plays in local farming operations.
That gap started to matter as more customers, suppliers, and potential agronomists began researching the business online before making contact. The existing information didn’t reflect the scale of the operation or make it easy for someone unfamiliar with the region to understand how Agsave supports farmers day to day.
The goal wasn’t to change how the business operates. It was to clearly show what already exists.
I designed and built a structured website in Webflow, organised around how people actually look for information when assessing an agronomy and farm supply business. Services and product categories were separated and written in plain language, so visitors could quickly understand what Agsave offers, where it operates, and how to get in touch.
“Our website looks great, ranks well on Google, and helps grow our business in a practical way.”— Tanya Blair, Office Manager, Agsave Merchandise
Dedicated pages were created for agronomy, input finance, and on-site services, alongside clear product categories covering ag chemicals, fertiliser and nutrition, seed, pet food, and farming supplies. Location, contact details, and opening hours were made consistent and easy to find across the site.
Since launching, Agsave has appeared on the first page of Google for multiple local, high-intent searches related to agronomy and agricultural supplies in and around Kimba. Enquiries now come from people who already understand the scope of the business, and recruitment conversations start with much less explanation.
