Belong, Telstra’s low cost telco brand, was growing quickly and needed a way to welcome new staff without losing what actually made the place special. Rather than explaining values or rolling out another onboarding video, this snippet from the Together We’re Different campaign shows them in action, with CEO Ben Burge using humour and honesty to set the tone from the top.
I shot, directed, wrote, and edited the piece, which genuinely warmed people’s hearts, received a standing ovation on release, and helped new team members immediately feel part of the business from day one.
