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Accessibility Series for Telstra's low cost brand Belong

Make your posts more accessible with tips from this animation series
  • Company
    Belong
  • Location
    Melbourne, Australia
  • Services
    Brand & Communications
    Video Production
  • Sectors
    Enterprise

Have you ever thought about how others experience the web?

Small adjustments to the way we create content can make a big difference to the number of people who can enjoy it.

I pitched and directed the "Screenreaders say the darnedest things" organic social video series for Belong- Telstra's low cost telco brand. Each episode we shared simple changes you can make so more of your friends are part of the conversation.

Animated by Steve Edwards. Co-written with Hannah Rabbit.

Emoticons

Take emoticons, for example. A mixture of brackets and underscores might seem like a rad way to express your feelings, but not everyone will be picking up what you’re putting down 🤷 For anyone using a screen reader, complicated emoticons can sound like a heap of nothing.

Hashtags

Hashtags without CamelCase can cause quite the giggle when read aloud by a screen reader 🐫Tell us your best hashtag fails 👇

Emojis

We all love an emoji to spice things up 🔥 But too much spice (or too many emojis) isn’t for everyone.  For those experiencing a text or post using a screen reader, emojimania can hinder the clarity of the message.

Decorative Text

There’s no one-font-fits all approach to the internet, but some make things a little less accessible 💡  Decorative text might look cool, but it’s basically code, so it doesn’t translate when read out loud by a screen reader.

All caps

Sometimes screen readers see an acronym and are just like, “IDK”.

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